The most comprehensive guide on why, when and how to raise money for your startup.

A revenue model outlines how you generate income and the sources from which revenue is derived. It focuses on income generation mechanisms and pricing strategies. It offers insights into short-term revenue generation strategies. It affects sales, marketing, and pricing decisions. A business model encompasses your overall strategy and structure, including how you create, deliver, and capture value.

The Founder Advisor Standard Template (FAST) is a boilerplate agreement between a company and their advisor. Here, the advisor offers their mentorship in return for the right to obtain shares of the business in the future. Importantly, this agreement makes the advisor an external consultant, not an employee and there are no salary or cash bonuses attached to their services.

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How does a startup exit for $20-$50m and the founders and employees still get a $0 payout? You should understand this concept this before you join or found a startup. Let's talk about liquidation preference on shares. Liquidation preference is a clause included in a term sheet that VCs use to protect their investment. The clause states that, in the event of an exit, investors must receive a certain multiple of their investment amount back before any other shareholders are paid.