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    re:Work - Guide: Set goals with OKRs
    rework.withgoogle.com
    Goal setting has been shown to boost performance. Objectives and Key Results (OKRs) are a way to set goals and measure progress.
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    Inside the private equity game
    www.tiktok.com
    “You hire a whole bunch of MBAs, then you fire half of them because they don’t know what they are doing.” #throwback #privateequity
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    Simon Sinek - The Infinite game
    www.tiktok.com
    Simon Sinek - The Infinite Game - ONE OF BEST SPEECHES EVER #simonsinek #inspirational
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    Doing Business
    @Angello/Doing-Business
    A collection of resources that might be helpful in running a business
    Cognitive Biases used by businesses
    www.reddit.com
    Elon Musk tweeted recently about the importance of being aware of cognitive biases - here are 20 Cognitive Biases used by businesses to make billions of dollars every year
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    How to Set Up, Hire and Scale a Growth Strategy and Team : YC Startup Library | Y Combinator
    www.ycombinator.com
    What does a growth team do and why should we set up a growth team? Growth experts on when to invest in growth, what the right growth KPIs are, how to manage growth, building a growth team how to get everyone in the company to care about growth.
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    Van westerndorp pricing model
    www.tiktok.com
    How to figure out pricing
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    Brand Archetypes: The ruler archetype
    www.instagram.com
    Rob Murray 🔥 on Instagram: Elevate your brand with the Ruler Archetype👑 1️⃣ Luxury colors: gold, navy, burgundy. 2️⃣ Photos: subjects look down at the camera. 3️⃣ Even pricing: $100, not $99.99. 4️⃣ Aspirational marketing: focus on lifestyle. 5️⃣ Powerful imagery: strength, leadership, success. 6️⃣ Marketing messages: achievement & control. 7️⃣ Brand story: triumph & leadership. @therobbiemurray #brandingtips #brandstrategy
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    Growth hacks and marketing
    re:Work
    rework.withgoogle.com
    Let’s Make Work Better. Research, ideas, and practices from Google and others, to put people first.
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    Cost, Price and Value
    www.tiktok.com
    TikTok video from Y Combinator provides a simple explanation of cost price and value. It also explains value driven pricing and cost plus pricing
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    Successful Negotiation: Essential Strategies and Skills
    online.umich.edu
    We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your…
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    The Two Tokens concept
    www.tiktok.com
    The Two Tokens concept states that: “When a customer brings a complaint, there are two tokens on the table: It’s Nothing and It’s Awful. Both tokens are always played, so whoever chooses first forces the other to grab the token that’s left.” If my client comes to me with XYZ and I respond that it is no big deal, they will invariably respond that it IS a big deal. However, if I take the issue on and agree that it IS a big deal, understand where they are coming from and respond that I agree with the issue, they will completely settle into being heard and understood and now think, ok, it’s no big deal really.
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    B2B Copywriting 💪 on TikTok
    www.tiktok.com
    Look to the past. #Marketing #Branding #Copywriting #Entreprenuer #SmallBusinessTips #Startups
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    Problem Solution Fit Vs Product Market fit
    www.linkedin.com
    This should be the first step for any startup: → 𝐏𝐫𝐨𝐛𝐥𝐞𝐦-𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐅𝐢𝐭 It’s part of the Customer Discovery Process. The result is a solution that actually solves your customer’s problem. You should answer: > Who is your customer? > What is the problem of the customer? > Is the customer aware of the problem? > What are alternative solutions for the customer? > What are the customer considerations when choosing a solution? > Does your product or service actually solve the customer’s problem? A Problem-Solution Fit should lead to: 1. A Minimum Viable Product (MVP) 2. Satisfied early adopters who use your MVP 3. A validated problem that you solve for the early adopters
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    Hidden Brain - Success 2.0: The Obstacles You Don’t See
    podcasts.google.com
    Think about the last time you tried to bring up an idea at work, and it was shot down. What did you do? Most of us think the best way to win people over is to push harder. But organizational psychologist Loran Nordgren says a more effective approach is to focus on the invisible obstacles to new idea…
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    Interviewee Questions
    www.tiktok.com
    A lot of people have asked me about interview questions so I am reposting my most viral interview video #interview #interviewtips #interviewquestions #interviewtipsandtrick #interviewprep
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    Mark Okinyo on LinkedIn: Lessons from Extinct African Startups - #1Kenyan Ecommerce | 37 comments
    www.linkedin.com
    Hear Ye! Hear Ye! Introducing "Lessons from Extinct African Startups (Vol1. Kenyan Ecommerce), a groundbreaking case study that delves into the rise and fall of Kenya's e-commerce ventures.
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    Get Google to see you as an expert
    www.tiktok.com
    79.9K likes, 467 comments, Sorry marketers and seo experts 😂🤣 https://vm.tiktok.com/ZM63BXGqK/
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