This should be the first step for any startup: → 𝐏𝐫𝐨𝐛𝐥𝐞𝐦-𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐅𝐢𝐭 It’s part of the Customer Discovery Process. The result is a solution that actually solves your customer’s problem. You should answer: > Who is your customer? > What is the problem of the customer? > Is the customer aware of the problem? > What are alternative solutions for the customer? > What are the customer considerations when choosing a solution? > Does your product or service actually solve the customer’s problem? A Problem-Solution Fit should lead to: 1. A Minimum Viable Product (MVP) 2. Satisfied early adopters who use your MVP 3. A validated problem that you solve for the early adopters