10 years of marketing in under 10 minutes
Over a Decade of Digital Marketing & SEO WisdomSEO StrategiesSEO: A Marathon, Not a Sprint 🏃♂️If Not Indexed on Google, You're Invisible 📈Essential: Google Search Console 🔍Every Action Counts in SEO 🌐Build Keyword Pyramid for SEO Success 🔑SEO: Quantity Often Trumps Quality 🔝Backlinks: Common Trait of Top Webpages 🔗Google's SEO Checks: Mobile-First 📱Target Long Tail, Specific Keywords 🔍SEO Easier in Non-English Languages 🌍Marketing InsightsMarketing = Results + Data. No Data = Wasted Money 📊Track What Matters: Conversions or Clicks, Not Both 🎯Marketing: Address 'Why This?' Then 'Why You?' 🤔Great Product Needs Awareness 🚀Your Special Feature Might Not Be the Selling Point 🎁Urgent: Gather Reviews ⭐Branding Matters, Eventually 🎨Done Beats Perfect in Marketing Activities 📌Blog Not Essential for Google Ranking 🚫One Conversion > Thousand Clicks 🎯Website OptimizationEffective Websites: Clarify What, Why, Next Steps 💬Contact Form on Every Page Boosts Performance 📝Click Funnels: Losing Steam 🚫One H1 Tag Per Page Rule 🖋Visible 'Get Off The Bus' Moments on Websites 🚦Embrace Heat Mapping for Site Insights 🌡️Fast Website = Real Website ⚡Website Building: Pass the Mom Test 👵Regular Website Updates > Infrequent Overhauls 🔄Longer Site Visits = Better SEO 🕒Sales & ConversionEven Perfect Execution Can Fail 🎲Sales Skills: Business Lifeline 🛒Lots of Leads ≠ Good Sales Process 🚨Can't Market a Bad Product Long 👎Customer: The Hero of Your Story 🦸Compete on Price, Win on Price 💰Quality Marketing Isn't Cheap 💸Sales: Solution to Many Problems 🛠️E-commerce Tip: Use Shopify 🛍️Not All Great Marketing is Measurable 📊Engagement & CommunityNo One Remembers Bad Social Posts, Only the Best 📱If You Link Social Media, Be Active On It 📢Clickbait Titles Work 🎣Trust-Building in Marketing: Go for Video 🤝Google Business Profile: Local Business Gold 📍Engage with Competitors on Social Media 👍Building Online Community: Future of Marketing 🌐Only 2% of Customers Refer: Expand Beyond 🔄Tailor Messages for Each Demographic 🎯Explore Ads Beyond Google & Facebook 📣Content & BrandingPage Concepts Over Keywords, Yet Keywords Define Concepts 🧠Branding ≠ Marketing; They Can Intersect 🚩One Big Content Piece > Many Small Ones 📚Branding Beyond Logo: Colors, Style, Vibe 🌈Successful Brands: Transparency & Authenticity 💡Innovation & StrategyFirst 7 Secs Crucial in Video & Email Headlines 🎥AI: Start, Don't End with It 🤖Consistent Brand Messaging Across Channels 📢Landing Page Essentials: Headline, Image, Form 🛬Write Website Copy Naturally for Voice Search 🗣️